Energy Solutions & Results for Texas


We understand that sometimes your budget is tight and electricity can’t wait. We’ve got you covered! Same day connection is available with a small payment! We can connect you FAST and EASY. And that’s not all… Act now and start saving TODAY. 


  • Same Day Electricity Connection - No Extra Charge 

  • See how much you save every day

  • Competitive Rates

  • No Contracts

  • No Reload Fees

  • Pay - As - You - Go    EZ-Flexpay

  • No Deposit

  • World Class Customer Service

  • Extended Hours Sales Department

  • True Electricity  -  Pay What You Use

  • Daily Notifications of Usage

  • LIHEAP Texas Program is Welcome [1]

Since 1995, Smart Choice Marketing has been helping customers just like you start home phone, internet and electric service at their homes. We serve most deregulated cities in Texas and offer the most affordable and convenient plans available. Smart Choice Marketing is proud to offer electric utility services through Payless Power PUCT REP# 10110. 

With more than 15 years in the retail energy services in Texas, we can say that we have seen and heard it all. We have worked with several energy companies; we have seen energy companies come and go. At the same time, we have brought thousands of customers and we are still here. Only one thing can be said of this; we are true to our customers; we explain and address all concerns. Therefore, we became the #1 agent for the #1 prepaid company in Texas.


Create a solid relationship with customers throughout understanding what they need and in a timely manner. Time and trust gained by customers who need new electric service or who wish to switch over from their current electricity service quickly and with no complications. Our no credit check & no deposit program is suitable for all customers and all situations. We offer low, affordable rates whether you need power for a short time, are credit challenged or simply like the freedom of no long term commitments.

  • Amazing savings. The more you add to your meter, the more you save.

  • Get the lowest rate. 12.0* ¢ kWh. Not an introductory rate, start your service with $50 and get one of these 2 options.

  • All these plans are for new customers and valid as long as the customer stays active with Payless Power 

*PostPaid service is offered with $0 money down / no deposit with approved credit.  Prepaid electric service requires a minimum prepayment to get connected.  **These offers are valid for new customers and must remain active with Payless Power on $29 plans. All offers subject to change without notice. AMS (Smart Meter required for prepaid services. Is not the responsibility of the prepaid power service provider for AMS installation. Not available in all areas.    * 12.0 ¢ per kWh on Prepaid Rate with Payless Power in ONCOR areas, Call for updated kWh rates in all other deregulated areas.  Our Flex Pay Discount will still save customers 20% off our Standard Rate, but only if they are Enrolled in Auto-Pay.

Smart Choice POWER


LET'S TALK: 877-578-2977

New Customers 

Mon - Fri 8:00 AM - 7:00 PM

Sat 9:00 AM - 5:00 PM

Same Day Service Call Before 5:00 PM

Customer Care 

Mon - Fri 9:00 AM - 6:00 PM

Sat 9:00 AM - 3:00 PM

© 2013 - 2020 by Smart Choice Power DBA Antenna17 MG.

Texas Electricity Company | Texas Affordable Electricity Plans | Cheap Home Phone Plans in Texas